Fraser Embrey

Charity event — Bowel Cancer UK

London Marathon

Arms out, medal earned
Arms out, medal earned
Client
Bowel Cancer UK
Year
2024–2026, ongoing
Coverage
One cheer station + after-run reception

I’ve worked with Bowel Cancer UK for three years now, covering their cheer stations along the course and their after-run reception. On any given day I stay at one cheer point rather than moving between them — this time I was at the point near the end, then went inside to cover the reception.

I photograph the runners and their interactions with the cheerers, their family and friends — the moment they’re spotted, the shouts, the high-fives, and the relief once they’re through.

Celebrating nearing the end of his run
Celebrating nearing the end of his run
A kiss over the barrier
A kiss over the barrier
Reunited at reception
Reunited at reception
Flag up, home stretch
Flag up, home stretch
The cheer barrier, in colour
The cheer barrier, in colour

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